ESPNish
4Oct/093

New iMacs, MacBooks and mini coming very soon [updated]

Here's some more proof...

When Adsense ads with new Apple products start hitting Dutch, Italian and Austrian Google searches, you know updates are coming soon.  You also know that there will be a job opening shortly for a Google European Ad manager.

http://9to5mac.com/adsense-new-macs

Screen shot 2009-10-03 at 7_35_33 PM

Faster and more affordable than ever.

Screen shot 2009-10-03 at 7_45_13 PM

Ultra Thin 20 & 24 inch models

Screen shot 2009-10-03 at 8_00_50 PM

Thinner, lighter and stronger

A little birdie told me that there is an imminent iMac and MacBook (and Mac mini) refresh in the works. Supply chains, including Apple's own stores, have been notified "further orders for many of its existing desktop SKUs would go unhonored and that stores should not expect those models to be restocked."

If true, this would be a perfect time for an across-the-line refresh / speed-bump in plenty of time for the holiday season.

iMac

Predictions: The new iMac will closely resemble the 24 inch LED cinema display and the the MacBook refresh will include speedier MacBook Pros and a new case and material for the 13 inch plastic MacBook. Furthermore, the new encasement on the low priced MacBook will be available in several (2) price points below 1000 dollars. These price points will bridge / overlap the gap from the iPhone until the Mac tablet is announced in January.

[update] We love our commenters and I'm pushing some content up a level to prove it...

I’m predicting the focus here will be on price, unification, price, cashing in on the “halo effect,” price, minor speed updates, and price.

I’m betting on lower price points for the iMac – at least one sub-$1000 price point should be coming. No style changes – they’re going to want to make this look just like the existing systems to keep the idea that it’s a high-end system out there. Minimal changes to the top end, just faster processors and minor tweaks, if anything.

Ditto on the MacBook refresh. I’m going with one price point below $1000 (not counting the $999.99 they have today), probably at $699 or $799, with the same basic specs as the 13” has today, but in alumninum. Plastic is history – I’m calling everything going aluminum unibody from here on out, gaining the benefits of the new battery layout, if not reaching that 6-8 hour longevity on the lowest end. It will still have a good battery life, maybe 3-4 hours. This is a gamble, as I think they might have wanted to get this out for the back-to-school season, but continuing economic woes may have forced their hands here.

The MacBook Pro part of the refresh will only minimally update the top-tier MBPs with more processing horsepower, maybe a 10-20% increase, and possibly quad-core options on the top-end $2000+ models. The focus is going to be on the low- and mid-end systems, so I wouldn’t be terribly shocked if there was no update at all to the MBPs.

-a.

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About Merlin

If we wish to make a new world we have the material ready. The first one, too, was made out of chaos.
Comments (3) Trackbacks (0)
  1. I’m predicting the focus here will be on price, unification, price, cashing in on the “halo effect,” price, minor speed updates, and price.

    I’m betting on lower price points for the iMac – at least one sub-$1000 price point should be coming. No style changes – they’re going to want to make this look just like the existing systems to keep the idea that it’s a high-end system out there. Minimal changes to the top end, just faster processors and minor tweaks, if anything.

    Ditto on the MacBook refresh. I’m going with one price point below $1000 (not counting the $999.99 they have today), probably at $699 or $799, with the same basic specs as the 13” has today, but in alumninum. Plastic is history – I’m calling everything going aluminum unibody from here on out, gaining the benefits of the new battery layout, if not reaching that 6-8 hour longevity on the lowest end. It will still have a good battery life, maybe 3-4 hours. This is a gamble, as I think they might have wanted to get this out for the back-to-school season, but continuing economic woes may have forced their hands here.

    The MacBook Pro part of the refresh will only minimally update the top-tier MBPs with more processing horsepower, maybe a 10-20% increase, and possibly quad-core options on the top-end $2000+ models. The focus is going to be on the low- and mid-end systems, so I wouldn’t be terribly shocked if there was no update at all to the MBPs.

    -a.

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    • As so far as the MacBooks, I was counting 999 as one of the 2 below 1000, so 799 and 999 sounds right. My little birdie also says something about carbon fiber reinforced plastic, also referred to as carbon fiber composites.

      In 2 ways, this would make sense (1) because apple still has a plastic on their iPhones (for antenna linguistics) and (2) because aluminum (while light) is heavier and more costly than a well engineered (carbon) plastic. Basically, if apple has to deal with plastic, they’ll make it ultra-plastic.

      Also, iPhone gen 1 was a mostly metal back. They couldn’t get away from more plastic in 3G and 3Gs. So the move away from it isn’t a be all end all, although I wish it was.

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  2. Quad-core definitely

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